This Privacy Policy aims to give you information on how we collect and process your personal data.
The EDGE BOUTIQUE website and any other means of collecting personal data are controlled by EDGE BOUTIQUE, referred to as ‘we’, ‘us’ or ‘our’ throughout this Privacy Policy. We are the primary data controller for the purposes of this website and our registered office is 28th October Avenue, 365, 3107 Limassol, Cyprus
It is important that you read this Privacy Policy together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This Privacy Policy supplements the other notices and is not intended to override them.
We may amend this Privacy Policy at any time by posting the amended terms herein.
Scope
This Privacy Policy describes our collection, use, disclosure, retention and protection of your personal data. It applies to any EDGE BOUTIQUE web view where this Privacy Policy appears.
By navigating to EDGE BOUTIQUE’s website, by transacting and by registering an account, you are agreeing to the terms of this Privacy Policy.
EDGE BOUTIQUE is the data controller of your personal data and is responsible for the collection, use, disclosure, retention and protection of your personal information in accordance with the General Data Protection Regulation.
Use
We use the personal information we collect to: provide and improve our services, provide you with a personalised experience on our sites, contact you about your account, provide you customer service, provide you with personalised advertising and marketing, and detect, prevent, mitigate and investigate fraudulent or illegal activities.
We process personal data for purchases, payments, customer support and fulfilment to enable us to perform our contract with you; where your contact details and transactional information are processed.
We process personal data relating to your interaction (transactions, site visits, app usage) with EDGE BOUTIQUE to enable us to personalise your experience with EDGE BOUTIQUE. This processing constitutes profiling under the GDPR, and we process your personal data in this way as it is in our legitimate interest to offer you a personalised experience on our sites and to provide you with personalised advertising and marketing.
We retain your personal information as long as it is necessary and relevant for our operations. In addition, we may retain personal information from closed accounts to comply with legal requirements, prevent fraud and resolve disputes. Where a legal requirement obliges the retention of personal data for a specific minimum period, we will retain data for at least that period. When we determine the maximum retention duration of any personal data we hold we do so with regard to our legitimate interests to retain data, our obligation under the GDPR to minimise data we hold with what we do hold as personal data being kept proportionate; the nature, and sensitivity of the personal data and the potential risk of harm from unauthorised use or disclosure of your personal data.
Your rights
The General Data Protection Regulation provides for rights of access, modification and deletion of your personal information.
Disclosure and security
We may disclose your personal information to legal entities within the EDGE BOUTIQUE group of undertakings, and to authorised third parties. We do not disclose your personal information to third parties for marketing purposes.
We protect your information using measures that reduce the risks of loss, misuse, unauthorised access, disclosure and alteration. We minimise the amount of personal information we disclose to what is directly relevant and necessary to accomplish the specified purpose.
In doing so we may disclose your personal information to authorised third party service providers who help us to provide our services such as:
- Payment providers to facilitate purchases
- Fulfilment providers to facilitate order management, packaging and delivery
- Marketing and advertising providers in order to personalise your experience
We do not disclose your personal information to third parties for marketing purposes.
Where legally compelling grounds exist, we may also disclose your personal information to governmental and law enforcement agencies, and otherwise in the defence of legal claims.
We protect your information using measures that reduce the risks of loss, misuse, unauthorised access, disclosure and alteration. We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
If we were to be acquired by another company, we may share information with them, and we will require that company to agree follow this Privacy Policy with respect to your personal information.